Welcome to Online Advertising Guide
Online Advertising Rates Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Online Classified Advertising – What, Why and How
from:Creating your online business requires that you create a dynamic and easy to navigate website and ensure that you continually refresh and update your content. Of course, you always to optimize keywords to ensure you receive the highest possible search engine page ranking (SERP) so people can find your site and what you have to offer.
Online advertising is also an important consideration if you really want to increase your website and brand exposure. Letting thousands and even millions of people know you exist through advertising is a sure way to increase traffic. You probably already know about search engine advertising, pay-per-click, banner ads, and other types of display ads.
But there is one important aspect of online advertising that is often overlooked. That method is online classified advertising. For years, classified advertising has been a major component of every newspaper. Offline classifieds include advertising for all types of products, services, jobs, real estate, and other things people want to buy or sell.
So why not for the Internet?
If you’ve avoided classifieds because you don’t think they work online or you aren’t sure what they are, then consider the fact that more than 15% of the total online advertising dollars spent last year were spent on classified ads. And when people search the classifieds, they are probably looking to buy something. They’re not just surfing around the Internet aimlessly. You’re more likely to find your target audience with classifieds.
Payment structures
There are different payment structures for the various classified ad sites. Some come with a cost while others may be free.
With paid classifieds, you pay to rent space on a website rather than paying every time someone clicks on your ad. You pay per space rented so you pay the same thing whether you get 20 visitors or 2,000 visitors directed to your website.
As an example, for one particular online classified ad posting site, you can purchase a space for $19 per year for a 50 word block ad. If you have more to say and need more than 50 words, you can rent the space for $29 annually.
Many of the classified sites are comprised of a collection of websites to promote their client’s products. They advertise nationally and internationally and have a variety of payment structures. You can literally reach millions of people searching classifieds for relevant products and services – putting you right in front of them!
In addition to these larger and more global classified ad sites that charge fees, there are also local classified advertising opportunities that are often free of charge. For example, Craigslist.com and kijiji.com are websites that offer free services to post for local advertising only. They are built around the premise that local or in-person delivery is most economical and that people want an online place to sell items and services in a specific local area.
Another important aspect of classified advertising is the ability to increase the exposure of your brand image. Even if someone doesn’t actually click on your ad, they are exposed to your brand or website. They may remember it or come back to find it later.
Page rank improves
Classified advertising can also increase your page rank since many of the classified sites make their web pages fully accessible to spiders and bots seeking relevant websites and keywords. They can help you move to the top and the increased number of links can contribute to your success as well.
Narrowed search
Classified advertising works by organizing ads into various types of indexes such as categories for technology, pets, digital cameras, collectibles, travel, and many other types of organized methods of search. There are sub-categories under each category that make it even easier to refine a search.
Since people are narrowing down their search to very specific search criteria on a classified advertising site, you can pretty much rest assured that they’re looking for what you have to offer. You have an increased likelihood that you’ll attract buying customers or people who already have an interest in what you have to say or sell when they follow your ad link. Your conversion rates will increase as the traffic begins to flow.
Online classified advertising can be a good way to promote your website and your business. Don’t assume it doesn’t work until you’ve tried it. You may be surprised at how well it does work.
Online Advertising Rates News
Broadcasters Challenge New Online-Disclosure Rules - Wall Street Journal
 The Consumerist (blog) | Broadcasters Challenge New Online-Disclosure Rules Wall Street Journal By AMY SCHATZ WASHINGTON—US broadcasters asked a federal appeals court to reject new Federal Communications Commission rules that would require online disclosure of political-ad rates. The National Association of Broadcasters filed suit late Monday, ... Broadcasters Protest FCC Order to Post Info Online Broadcasters Challenge FCC's Political Ad Requirement Broadcasters Would Rather Not Have To Post Political Ad Rates Online |
Consumer Reports Rates Popular Sunscreens - WTVQ
Consumer Reports Rates Popular Sunscreens WTVQ Consumer Reports Best Buys include No-Ad with Aloe & Vitamin E SPF 45 and Walgreens Continuous Spray Sport SPF 50. The report, along with details about new Food and Drug Administration (FDA) labeling rules, are available online at ConsumerReports.org. |
FCC: TV stations must post online the advertising rates charged to candidates ... - Washington Post
 MiamiHerald.com | FCC: TV stations must post online the advertising rates charged to candidates ... Washington Post WASHINGTON — The Federal Communications Commission voted Friday to require broadcast TV stations to post online the advertising rates they charge political candidates and advocacy groups. The vote came despite strong opposition from many broadcasters, ... FCC requires TV stations to post rate info online FCC: TV stations must post rates for campaign ads TV Stations Must Disclose Political Ad Buys on Internet |
10 Reasons To Short Facebook - Seeking Alpha
 Knowledge@Wharton | 10 Reasons To Short Facebook Seeking Alpha Facebook's projected growth rate is multiples of the growth rate for online advertising in general. Translation: FB needs to take market share from Google and other purveyors of online advertising in order to hit revenue estimates. Analysts Debate: Is Facebook a Top Stock? |
6 Ways Advertisers Can Adapt To The New Mobile World - Forbes
6 Ways Advertisers Can Adapt To The New Mobile World Forbes How can you measure success of mobile campaigns when the line between online, offline, desktop, and mobile has become so blurred? These are just some of the questions marketers have about mobile advertising. One of the best places to start with mobile ... |