Welcome to Online Advertising Guide
Type Of Online Advertising Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Online Advertising Results and 2009 Projections
from:As you consider different approaches to increasing the traffic browsing your website and purchasing your products, it can be confusing and overwhelming. After all, there are many methods of free advertising, paid advertising, blogging, newsgroup postings, forum participation, social networking, and many more. It’s hard to know what works best – and since not all businesses are the same, what works for one may not work for the other.
To help you sort through the options, you need to understand the significance and value of online advertising as an option. The Interactive Advertising Bureau (IAB) partners with PricewaterhouseCoopers (PwC) annually to conduct an Internet advertising revenue evaluation and they released reports in late 2008 that indicate online advertising is paying off.
The IAB is comprised of leading media and technology companies who are responsible for selling 86% of online advertising in the U.S. The IAB is focused on enhancing the growth of interactive advertising online and they promote the value of interactive advertising to businesses.
The reports conducted by PricewaterhouseCoopers are considered to be highly accurate measures of online advertising revenues. They compile data and statistics from information supplied by companies selling products and services online and that information reflects data from websites, commercial online services, email providers, and many other companies that sell online advertising. They are extremely reputable and respected for the work they do.
Some of the most compelling statistics and findings from the 2008 PwC study are included here:
Internet advertising revenues (U.S.) were over $11 billion for the first six months of 2008, which was a new half-year record.
First half of 2008 revenues indicated a 15.2% increase over the 2007 first half-year revenues.
Display related advertising reached almost $4 billion for the first six months of 2008 for a 19% increase over the first six months of 2007. Display related advertising included banner ads, digital video, sponsorship, and rich media.
Internet advertising showed continual and strong growth in the first six months of 2008 over the same period in 2007.
Classified revenues in first-half 2008 were at $1.6 billion for six months.
Referrals and lead generation were at $806 million for 6 months.
With numbers like these, it’s easy to see why the online advertising business is such a good idea. The money being spent in online advertising is having a positive effect on the bottom line of online companies – both large and small. One of the most intriguing things about online advertising is that there are a tremendous number of economic models and strategies that will fit into most any budget.
eMarketer, a company which conducts market research and trend analyses on the Internet, predicts that online advertising will continue to be strong in 2009. Although budgets and finances will be more highly scrutinized in 2009 due to the unstable economic climate, people still need to reach their target audiences.
eMarketer makes the following predictions for 2009:
search marketing spending will grow by almost 15%, to $12.3 billion
display ads will reach almost $5 billion
video marketing will move to $850 million – the biggest growth projection for 2009 at almost 45% increase over the previous year
Classifieds, lead generation, sponsorships, and email will continue and remain fairly steady in 2009
Multi-cultural ads will increase to target multiple populations with language and culturally specific advertising messages
U.S. Internet ad spending will increase by almost 9% to $25.7 billion in 2009, a substantial increase when compared with other types of media (this will be the lowest year over year increase for online advertising ever, but it is still strong given the current economic conditions and maturing of the online business)
With the positive outlook and projections for online advertising spending and revenues in 2009, online business will continue to grow and expand. Spending money in online advertising is a smart business move if you want to keep the traffic flowing and the sales ringing up. It’s just a matter of selecting the best formats and methods of online advertising to meet the needs of your business and your budget.
Type Of Online Advertising News
When Marketing Links Web and TV Dramas - New York Times
When Marketing Links Web and TV Dramas New York Times Online ads also will be aimed at “Touch” viewers through placement on the show's home page and on Fox.com. Tim Kring, who created “Touch,” as well as “Heroes” and “Crossing Jordan,” helped write and produce the online series. It will be directed by Jon ... |
Zynga Defends 'Draw Something' Online Game, Aided By DreamWorks - Wall Street Journal
 Forbes | Zynga Defends 'Draw Something' Online Game, Aided By DreamWorks Wall Street Journal The San Francisco-based company on Thursday plans to announce its first deal since the acquisition to place additional advertising in the game, an agreement with DreamWorks Animation SKG Inc. (DWA) that Zynga believes is just a sign of the ... Zynga defends 'Draw Something' acquisition |
Want to Raise Online Display CPMs? Pull In Small Advertisers - AdAge.com
 AdAge.com | Want to Raise Online Display CPMs? Pull In Small Advertisers AdAge.com Wall Street analysts, covering Internet companies reliant on advertising revenue, have been preoccupied with falling CPCs (cost-per-click) and CPMs (cost-per-thousand impressions). Even as total ad dollars spent increases, these analysts fret because ... |
Nebo Receives WebVisionary Award for Fantastic Typography - MarketWatch (press release)
Nebo Receives WebVisionary Award for Fantastic Typography MarketWatch (press release) The award celebrates the use of fonts as a key element of design and distinguishes the best online typography worldwide. Nebo's award-winning type is a product of its rebrand and website redesign in August 2011. Typography was one of the agency's top ... |
Supreme Court orders do-over on key software patent ruling - Ars Technica (blog)
 Ars Technica (blog) | Supreme Court orders do-over on key software patent ruling Ars Technica (blog) by Timothy B. Lee - May 23, 2012 9:30 pm UTC The United States Supreme Court signaled skepticism about broad software patents Monday when it ordered reconsideration of an online advertising patent. The high court asked the United States Court of ... Ultramercial, Apple, Google, Tenenbaum: Intellectual Property Wiley Rein LLP | Brian Pandya Comments on Supreme Court's Software Patent Ruling |